LINETHIN MUSIC IS A DEDICATED MUSIC DISCOVERY
DIVISION BUILT DIRECTLY INTO THE U. MAGAZINE
STAND HOLDERS QR APP

LINETHIN MUSIC IS A KEY PART OF THE U. MAGAZINE
CONCEPT.

IT'S ONE OF THE INTERACTIVE "ARMS" OF THE MAGAZINE, ALONGSIDE:
*LOCAL BUSINESSES 
*FILMMAKERS
*COMMUNITY SERVICES
*MUSICAL ARTIST

LINETHIN CREATED THIS TO MAKE THE MAGAZINE
FEEL ALIVE - NOT JUST ADS ON PAPER

MUSICAL ARTISTS GETS BOTH PRINT AND DIGITAL
EXPOSURE.

EVERY ARTIST FEATURED:
* APPEARS INSIDE THE PHYSICAL MAGAZINE WITH A
   POSTER
* AND IS ACCESSIBLE THROUGH THE MAGAZINE
  STAND'S QR CODE, WHERE PEOPLE CAN ACTUALLY
   LISTEN TO THEIR MUSIC THROUGH THE APP

THIS IS MEANT TO TURN THE MAGAZINE INTO AN:
AUDIO + VISUAL + PHYSICAL HYBRID EXPERINCE

ARTISTS ARE FEATURED LOCALLY BY COUNTY.

THIS IS A BIG PART OF THE CONCEPT:
* EACH COUNTY HAS ITS OWN LOCAL ARTISTS
  REPRESENTED
* IF YOU SCAN A U. MAGAZINE STAND HOLDER QR
  APP IN COUNTY A, YOU GET COUNTY A'S ARTISTS
* IF YOU SCAN QR ON U. MAGAZINE STAND HOLDER  
   IN COUNTY B, YOU GET COUNTY B'S ARTIST

NO ARTIST CROSSES INTO ANOTHER COUNTY'S MUSICAL ROTATION.
IT KEEPS EVERYTHING HYPER - LOCAL AND COMMUNITY - CENTERED

FOR THOSE USING BONUS SECTION CAN CROSS
IN TO OTHER COUNTIES

ONLY FIVE ARTISTS PER SEASON.

EACH 3 - MONTH ISSUE/SEASON
*ONE ARTIST PER GENRE
*POP
*COUNTRY
*RNB
*ROCK
*INTERNATIONAL/FOREIGN

THIS:
* AVOIDS OVERCROWDING 
* GIVES ARTISTS MEANINGFUL EXPOSURE
* CREATES A CLEAR ROTATION AND WAITING LIST
* LETS THEM REPEAT A SEASON ONLY IF NO NEW
  ARTIST IS WAITING

THE WIN WINNERS GAME ALSO FEATURES MUSICIANS.

ARTISTS GET BUILT INTO THE GAMIFIED MISSION:
* A MISSION MIGHT REQUIRE LISTENING TO A SONG
* A QUESTION MIGHT BE:
   "HOW MANY TIMES DOES THE ARTIST SAY A
   PHRASE '______' IN THIS TRACK?"

FOR ARTISTS, THIS MEANS:
* GUARANTEED LISTENS
* ENGAGEMENT FROM REAL COMMUNITY MEMBERS
* ORGANIC EXPOSURE
* POTENTIAL PAID STREAMS HELPING DISTRIBUTION
* NEW FANS